Confirmed Rumors: 2014
The challenge in precision ag these days seems to be less about how much data can be created – plenty of tools and programs to tell you everything about your operation – and more about how to create just the data needed without making farmers try to drink from some firehouse of information. One of John Deere’s partner companies definitely sees it that way and was part of the program of the recent 2014 Develop with Deere conference in Kansas City.
Christopher Haak with AgIntegrated shared the stage with Tyler Hogrefe and brought a lot of the same thoughts on data transfer to the table but from a John Deere partner company perspective.
“The agricultural industry did a great job and made a lot of implements and had a lot of tools for a number of years,” he told Chuck during an interview. “But the real problem has been how to effectively transfer that information and get it to end-users so they could make practical decisions almost on the fly.”
Christopher added usability of the data is getting better, as bandwidth is still at a premium, especially in rural America, and time is always money for farmers. He said we don’t necessarily need to be able to generate more data, but producers do need more effective ways of accessing the information they need when they want it.
“I think the next generation of precision ag tools is going focus around smart usage of data, not more creation of data,” he said.View source »
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BLOOMINGTON, Illinois and STATE COLLEGE, Pennsylvania – (July 22, 2014) – GROWMARK today announced the selection of AgIntegrated (AGI), the independent provider of ag information management consulting and technologies, to lead the development of FS Advanced Information Services (FS AIS). FS AIS is a suite of tools that connects data, analysis, insight, and application into one complete user experience for advanced field optimization.
By leveraging AGI’s vast experience building and integrating precision software solutions, GROWMARK is able to focus its efforts on providing growers and FS company staff with the best-in-class user experience and the most informed agronomic decision-making capabilities.
“We are excited about the partnering opportunities AgIntegrated brings to GROWMARK as we continue to design and build FS AIS,” said Ron Milby, GROWMARK executive director, Agronomy Marketing. “As information and enabling technologies continued to advance at the farm level, we needed to create services that combined our business systems, agronomic systems, and industry partner’s systems into one holistic platform to help our members provide better insight, generate efficiencies, and make decisions. AgIntegrated had the knowledge, technology, and expertise to assist us in bringing FS AIS to the market.”
“We are thrilled to be working with Ron and the GROWMARK team,” said Duane Reese, AgIntegrated President, “GROWMARK shares our vision of a modern, connected system that enables the best of today’s technologies from across the industry, while maintaining a close eye on usability and future information needs. I am particularly thrilled that FS AIS will be using a majority of our Onsite platform for their data movement, processing, and storage needs”
GROWMARK is a regional cooperative providing agronomy, energy, facility planning, and logistics products and services, as well as grain marketing and risk management services in more than 40 states and Ontario, Canada. GROWMARK owns the FS trademark, which is used by affiliated member cooperatives, to serve more than 250,000 customers. More information is available at www.growmark.com.
AgIntegrated is an independent provider of software consulting and technologies with an “Intel Inside” approach to software development and ag information solutions. At its core, AgIntegrated believes in leveraging and enabling current technologies and the people that use the technologies on a daily basis to advance precision agriculture and in turn increase yields. By taking this approach, AgIntegrated helps to prevent many of the problems that have held back other industries in the area of interoperability. AgIntegrated works withclients to complete visions for an array of precision ag information management products and services.
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