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Article from Meister Media’s CropLife Magazine: — October 30, 2012

Article from Meister Media’s CropLife Magazine:

South Dakota Wheat Growers is aggressively pursuing deeper grower service and seamless connectivity with the acquisition of MZB Technologies and an integration strategy for cloud computing with Onsite.

October 30, 2012 – By Paul Schrimpf

Precision programs can only stretch as far as their own limitations, and retail cooperative South Dakota Wheat Growers (SDWG) is creating a program that pushes those limiting factors beyond their grower-customers’ expectations.

It starts with a program that fits agronomically with a wide swath of its customers, and breaks barriers by utilizing the flexibility and connectivity of cloud computing to provide open access to managers, agronomists and grower customers.

The hopeful result will be unfettered access to information and people, and effective communication that makes the crop production process as efficient as possible. Of course, it starts with a sound agronomic program. And according to Brent Wiesenburger, Precision Ag Manager at SDWG, the proven approach in their region is zone management. SDWG has been analyzing field needs using zone sampling since 1996. “We manage nitrogen up here, so when planting a nitrogen use crop, we pull a 0 to 6-inch and 6 to 24-inch soil test, this makes grid sampling really overwhelming on the cost side when sampling every other year. Management zones have worked really well over the years.”

Last year, the cooperative took a big step forward when it acquired MZB (short for Management Zone Based) Tech­nologies based in Watertown SD. MZB Founder Glenn Hanson started MZB in 1996 as a way to develop and fine tune a zone management based program.

“Glenn developed a system of combining RTK elevation, both the shallow and deep layers of Veris data, and yield or satellite imagery data to establish high, medium and low yielding zones with turnkey software to make sound field management decisions,” says Wiesenburger. Satellite data is generally favored over yield data because so many growers are large and will run multiple combines, creating a serious data collection challenge at harvest time.

Based on these layers of data, as well as carry over nutrient levels analyzed by Agvise Labs, SDWG can manage phosphorus (P) based on the zone designation. “As you would expect, our low yielding zone 3 and 4 areas always have higher carryover levels of phosphorus, and our higher yielding zones tend to have lower level of carryover P. This allows us to fine tune phosphorus build strategies in ways that a grid based system can’t,” says Wiesenburger. With a clear understanding of the zones in terms of fertility and crop performance, fertilizer recommendations can be made and yield goals established for each zone in the field using the MZB system. At SDWG, that system is called MZB Tools, a program that resides on the agronomist’s computer that allows him them to bring all the data sets together for the grower and create the field recommendation.

Next: Cloud Connectivity

Taking the MZB precision program, and in reality the entire company, to the next level of efficiency and customer interaction was going to mean pushing SDWG managers, agronomists and customers into the realm of wireless connectivity and cloud computing. To get there, they turned to AgIntegrated, a State College, PA company that has developed a cloud-based connectivity and data management program called Onsite.

“Onsite is a cloud based, multi-platform service designed to manage and communicate information between software, equipment, employees, and customers, explains Mike Santostefano, marketing director of AgIntegrated.

With retailers juggling more and more data through disconnected software and equipment, there is a need for a solution to help connect these systems and to improve the efficiency of the people who interact with them, he says.

“Onsite provides a solution to this challenge. Onsite is a cloud solution to help manage and communicate information across any software, equipment and most importantly, the individuals that use the information to make decisions and complete tasks. Instead of adding another disconnected system into the mix for retailers that increases their staff’s time commitments, On­site’s primary goal is to compliment and connect their existing software and equipment.

With Onsite integrated into the system, the agronomist using MZB will now be able to create fertilizer and seed recommendations, then send the controller file and recommendation report to the SDWG operator and/or directly to the grower. The operator or grower can then transfer the controller file to a USB drive or compact flash card. Mixed fleet telematics is also an important part of the program. Pre­scription files can be sent from any precision ag software to any brand of equipment and transfer as applied or yield data back to any precision ag software. Files can also be sent to and from equipment telematics systems such as Raven’s Slingshot, and others as well when they become available. Individuals that are not equipped with equipment telematics system can utilize wireless capabilities of Onsite Relay, which utilizes smartphones and tablets in the field. The system will also offer a mobile app capable of tracking assets through smartphone or tablet’s GPS and allow the setting up of geofences to generate an alert when an operator crosses a boundary. It works for managers or growers — a grower can be alerted when an applicator accesses their field. Finally, Onsite will allow file management in the cloud, so information can be disseminated efficiently, data can be stored safely and securely and agronomists can have full access to sales, marketing and customer information from anywhere.

The new, supercharged MZB program is rolling out in four locations this fall and winter, and Wiesenburger is excited about the potential. “We’ve had the software and the precision program, all we needed was the Onsite connectivity,” he says. “Everyone is waiting for this to get going.”

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Technology bridges gap in information flow — July 26, 2012

Article from The Western Producer – July 26, 2012

Precision agriculture | Telematics system moves files between office and field with phones


Agintegrated is better known for delivering the technology that feeds precision agriculture systems than for its own retail products.

In the business since 2000, the company has seen its technology and that of others built into the precision agriculture tools that were developed with a silo approach that kept most companies’ software and hardware from playing well with others in the industry.

Duane Reese heads Agintegrated and said the Pennsylvania company knew that it could play a role in transferring data between systems and hardware, making it mobile using smart phones and computers as the conduit.

Reese said the more than decade old satellite location-fed technology that is available to farmers can do more than provide guidance for machinery. The easily harvested benefits of the technology were taken first, but the systems that grew around it also yield considerable benefits if given the opportunity.

“We watched the precision ag needle get stuck at 40 percent. It got too complicated and time consuming. Too disconnected to keep up adoption,” said Reese while attending the International Conference on Precision Agriculture in Indiana last week.

Raj Khosla of the Internal Society of Precision Agriculture says there are benefits even greater than reduced overlap of equipment, inputs and human resources and there are more ways to improve even those, if information can flow more easily between computer-driven systems on the world’s farms.

“Making better use of the technology will improve land use, reduce losses of expensive inputs and time. Those are things that put money into farmers’ pockets by making them more efficient,” said Khosla, a professor of soil and crop science at Colorado State University in Fort Collins.

This week, Reese and his colleagues at Agintegrated are releasing a product they call Onsite. It is a combination of internet-based, desktop computer software that connects to smartphones and tablet computers in the field via cellular signals.

Those mobile tools then can work directly with the computer in the office to move data files such as precision agriculture prescriptions, maps or even updates to farm machinery software and firmware.

The system works with mixed fleets of equipment, with older machinery or where technology has previously failed to bridge the gap between computers and machines. The key to that is a piece of $349 hardware that relays the data to and from the cellular smartphone via the Bluetooth signals. Named the Relay, the palm-sized device writes and reads data from USB memory sticks and compact flash cards that can then be attached to the computer consoles on the farm equipment. The telematic tool can send files as as-applied data or any other file format, including, for example, machinery error code reports. It sounds simple. But making the various technologies get along took the agriculture systems business more than a year, and that was after acquiring a smartphone development enterprise. The company’s tools also connect directly to some manufacturers’ hardware, such as those by Raven.

Through its Slingshot cellular modem, Onsite can move files directly to that hardware and return telematics information from machinery in the field. Using the Onsite application on the smartphone and its built-in GPS, or the typically more accurate one built into the Relay, the system can also place machinery, or at least the person carrying the cellphone, on a map and geo-fence them, sending alerts when they leave a prescribed area. It can also provide point-to-point directions for contractors applying products, harvesting or performing other tasks where land locations aren’t well or even known beforehand. John Fulton of Auburn University in Alabama says he hopes tools like this help improve data collection, including harvest yield information.

“If we can make it easier to get, then farmers might start to begin collecting the information and taking advantage of what it can give them,” he said at the Indianapolis event. Reese said the tool has applications for small and large operators.

“For the custom applicator this means being able to assign a unit without having to make physical contact and be assured the operator will end up in the right place,” said Reese. A chat feature and several other tools are built into the service, for which the company charges an annual fee of $499 with a $150 discount on the first Relay device. It also works with Satshot, iFarm, SST, Advisor and AgSync software.

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IDEAg Interconnectivity Conference Debuts: Top Agriculture Minds Challenge U.S. to Make Rural Interconnectivity Top Priority — July 18, 2012

Press Release from Cygnus Business Media’s IDEAg Group

DES MOINES, Iowa, Jul 18, 2012 (BUSINESS WIRE) — Hundreds of top farm producers met at the IDEAg Interconnectivity Conference in Altoona, Iowa last week to connect with their industry’s most influential leaders in the practice of interconnected farming. The event was created based on a growing need for interconnected agriculture and wireless technology data and information. John Deere, Slingshot by Raven and AT&T headlined the event as Platinum Sponsors, showcasing their company’s 21st Century agriculture products now providing farmers with data that was once considered impossible to access or retrieve.

“For AT&T, IDEAg Interconnectivity is an essential event to present the future of agriculture to a select audience of thought leaders in the space and to show that audience our interconnected future,” said Tom Hopkins, Director of Public Affairs for AT&T.

“Feedback focused on the products and services showcased at IDEAg Interconnectivity,” says Raymond Bianchi, vice president and group show director of the IDEAg Group. “A majority of farmers who attended are already using connected ag products so they are acutely aware of the ROI benefits. Many attended to gain more knowledge on specific brands and equipment; others were interested in full array of interconnected technology and really wanted to see what their next step would be in integration for their operations.”

Trimble, AgIntegrated, SST Software, Wells Fargo, United Soils, AgSync , FHR Farms, CDMS, Inc., Agri ImaGIS Technologies, Inc., AgSense, TapLogic and AgCam/Dakota Micro were Gold, Silver, Bronze and Supporting sponsors, giving attendees a full range of technology info, with representatives from each available to provide in-depth coverage on their products.

“IDEAg Interconnectivity is the first agricultural event to bring together the entire value chain from top producers to equipment to agribusiness that allowed for three days of intense interaction,” said Mike Santostefano, director of marketing and business development for AgIntegrated. “Our investment in this event has garnered many times the business and we are fully supportive of the event for years to come. In the end this event has brought together the best attendees and is sure to be the event for Interconnected Agriculture for years to come.” Attendees also heard from former Secretary of the U.S. Department of Agriculture (USDA) and two-term Governor of North Dakota, Ed Schafer who called upon the U.S. to ensure that interconnectivity continues to expand into the rural areas of America. Citing the influence U.S. farmers have on the global agriculture market, Schafer noted that in the country’s ag market has a global impact adding that our farmers must play an active role in how information is being distributed and consumed domestically and globally.

“We really liked the focus, Interconnectivity and agriculture are very important to us. No other precision ag event has this focus and we like to be a leader where the industry is going,” said Ryan Molitor, Marketing Supervisor of Slingshot by Raven. “IDEAg Interconnectivity is important and this event put us in front of key leaders and producers. We are looking forward to a great event in 2013.”

IDEAg’s Interconnectivity Conference is an educational forum that provides information and allows discussion on the complexities of our interconnected age as it relates to ag products. The 2013 Interconnectivity Conference is scheduled for June 25-26. To receive IDEAg Interconnectivity News, register here to stay connected. To learn more, visit

IDEAg Group (IDEA-ag) Group delivers an optimal experience to attendees, exhibitors and industry thought leaders, unlike any other in the agricultural space. Through its established farm show events (Farmfest, Dakotafest, Amarillo Farm and Ranch Show, Northern Illinois Farm Show) and innovative new summits and conferences (Interconnectivity Conference), the IDEAg group is dedicated to bringing interactive, content-rich, high-value events to the marketplace that connect producers to the providers of new and innovative solutions to agriculture.

IDEAg and the IDEAg Interconnectivity Conference are properties of Cygnus Business Media. The company reaches millions of professionals annually. As one of America’s top business-to-business media companies, Cygnus is leading the way in providing targeted content to top decision-makers and organizations. The company’s corporate initiatives and organizational architecture are built with one goal: fully engaging audiences in aviation, building & construction, public safety & security, and agriculture vertical markets, as well as diversified industries such as transportation, printing, accounting, and vending.

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Precision Ag is Cloud Mobile — July 9, 2012

Article and podcast from AgWired:

Cloud management of data for precision ag applications and more is just a natural part of the continuing technology revolution and it is now here thanks to AgIntegrated which is launching their Onsite service very soon.

To learn more about Onsite and AgIntegrated I spoke with Mike Santostefano, Director of Marketing and Business Development.

Mike says that during the last decade the AgIntegrated team has been developing “a variety of Precision Ag, logistical, and information management software services to the agricultural industry.” We hear a lot about logistics and agribusiness has the same kinds of needs in this area as other industries. He says that with all the disconnected systems out there they noticed that the adoption of precision ag had halted. To address this the company has created Onsite, “a cloud-based, mobile and desktop app that assists with file management and communications to and from the field by socially connecting people.” It is not meant to replace current precision software but to complement it. He says Onsite helps “precision consumers” build a network to connect different people to get information where and when it is needed. Onsite is color agnostic too, meaning it will integrate with any system out there regardless of manufacturer. Mike provides an example of how they’ve worked with Raven’s Slingshot. Onsite requires a customer login account and utilizes a little device called a Relay. Onsite will let you organize and move files, create a network, chat, do position reporting and a lot more.

Listen to this week’s ZimmCast here: Onsite fueled by AgIntegrated

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Ag In the Cloud — July 5, 2012

Article from AgWired:

You are hearing a lot about working in the cloud these days. Why not the agribusiness industry? Onsite, fueled by AgIntegrated, has an answer to the question.

Onsite provides the connections you need to handle 21st century farming. As a consumer of an increasing amount of agricultural information and technologies, you experience the headaches involved in managing separate systems. Onsite combines cloud, desktop, and mobile technologies with the Onsite Relay, a wireless data transfer device, to provide a low barrier to entry, professional toolset to connect your world.

In today’s connected world, linking people through mobile technologies and software is essential to maintain or increase productivity. Onsite accomplishes this for agriculture by bridging the communication gap between agricultural software and the network of individuals that drive agriculture on a daily basis.

By directly connecting into many of the most well respected precision ag software, equipment telematics, and agronomic resource systems in our industry today, Onsite helps you to organize and communicate the valuable information you manage throughout the season.

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Precision Ag e-News Article – AgIntegrated Bringing The Cloud To Agriculture — July 5, 2012

Article from Meister Media’s Precision Ag e-News: Ready or not, the Cloud is coming to agriculture. And while much of the Midwest might prefer rain clouds to data clouds this summer, the potential benefits of computing “in the cloud” is generating a lot of buzz. Last week at an Iowa technology conference, State College, PA-based AgIntegrated demonstrated the abilities of Onsite, a cloud-based offering that promises to make data movement and exchange between equipment and individuals significantly less stressful and more streamlined than the current state of affairs. The offering is set to be released later this month, and the demonstrations are confirming that there’s significant pent up demand for something that improves data movement. ‘We got a fantastic reception,” says Mike Santostefano, director of marketing and business development, who was able to demo Onsite to a mix of growers, consultants and agricultural retailers. “They are telling us that it is exactly what they’ve been looking for, that they have people using Dropbox now but it’s not ideal for their purposes.” At its most basic, Onsite will allow a subscriber to move any file onto the Onsite cloud service, and allow any other authorized Onsite subscriber to access that file on any computer, tablet or mobile handheld device like a smartphone. At the next level, Onsite is working with software and equipment manufacturers to tie into their API, which will provide more functionality and flexibility in handling and managing the data for the end user. Once Onsite becomes available, individual users will be able to register for the subscription and begin working immediately. The business plan for Onsite is “consumer driven” at this point – only individual subscribers can be customers. The data is encrypted and secure, and only individuals and entities authorized by the subscriber can access the data. AgIntegrated does not have any access to or ownership of a subscriber’s data. “It really solves significant issue that consultants and retailers are struggling with right now,” says Santostefano. “They need the variety of systems and software they are using, but they are simply not connected. Onsite provides this service.” The other thing that Onsite does not do is convert or otherwise manipulate files. “We do not wish to be a competitor to other software packages out there, we’re simply helping to make connections.” View source »

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AgIntegrated Hires Product Manager to Help Meet Onsite Demand — June 13, 2012

The Onsite team is excited to announce the hiring of Bretton Beard as the Onsite Product Manager. With over 5 years experience in product management and an Agribusiness degree from Penn State, Beard has the skills and energy required to help manage the rapid growth of Onsite’s network of users. Welcome Bretton! AgIntegrated is also seeking talented Software Engineers to join the team. Please contact us to apply!

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Onsite Announces Software Connections — June 5, 2012

Connectivity increases productivity for those who drive agriculture on a daily basis.

In today’s connected world, linking people through mobile technologies and software is essential to maintain or increase productivity. Onsite accomplishes this for agriculture by bridging the communication gap between agricultural software and the network of individuals that drive agriculture on a daily basis.

By directly connecting into many of the most well respected precision ag software, equipment telematics, and agronomic resource systems in our industry today, Onsite helps you to organize and communicate the valuable information you manage throughout the season.

Precision Ag Software


Onsite’s connection with precision ag software opens the door to directly send files between your Onsite network and your precision ag software system, all without ever having to switch programs. These files include, but are not limited to, prescription files, maps, reports, as applied files, and yield data.

Equipment Telematics Systems


Onsite’s connection with equipment telematics systems enables you to move data directly to and from your equipment in the field, view its current location, and receive geo-fence alerts when the equipment enters and leaves a field.

Agronomy Resources


Finally, Onsite links into agronomic information resources to provide you with the tools you need at your finger tips whether you are in the office or in the field.

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Onsite Beta Update — May 17, 2012

Onsite set for June 25th launch at the IDEAg Interconnectivity Conference

With the release date fast approaching, the excitement level is building. The Onsite team is putting the finishing touches on the Onsite app based on feedback from our beta testers and the manufacturing of the Relay is in full swing.

The positive response to Onsite across the agricultural industry has already exceeded our expectations. Equipment, software, and input providers are eager to help create a more connected and productive industry through apps like Onsite. And the beta testers are thrilled about how easy it is to communicate important ag information with the people, equipment, and software they interact with on a daily basis.


So how can Onsite improve productivity for individuals working with precision ag information? Here are a few uses that our beta testers have found:

  • Save time and fuel by sending prescription files directly to the tractor or to someone closer to the field through a smartphone and the Relay.
  • Save time and energy collecting as applied data by sending the files directly from the planters or sprayers back to the office or directly into an agronomic software package to be processed.
  • Send geo-fence alerts to each operator out on the field when the tender truck is on it.
  • Send user guides, processes, or agronomic information with your network of connections in order to share knowledge and help troubleshoot an issue or make better decisions out on the field.
  • Growers especially like the ability to receive geo-fence alerts when their vendors and advisers access their fields (ex. Manure spreaders, scouts, etc.).

How else can Onsite be used to connect the agricultural industry? The next newsletter will announce several new direct connections with Onsite from equipment and agronomic software systems! Also, we invite you to join us at the IDEAg Interconnectivity Conference June 25-27 in Altoona, IA where we will have the opportunity to meet you in person and show you the Onsite program in action.

If you haven’t already registered for the conference, visit and enter the promo code AGDL to receive a discounted rate courtesy of your friends at Onsite.

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Croplife Article: Many New Options For In-Cab Displays — May 1, 2012

Article from CropLife: With manufacturers launching a plethora of in-cab displays last year, 2012 brings a bevy of enhanced capabilities and data synchronization features to the ever popular displays. Last year was marked by vast innovation in the in-cab computing realm, with many top manufacturers trotting out advanced and updated capabilities for the snazzy, “teched-up” retailer. It appears that 2012 will go down as the year of the software upgrade. Take Topcon Precision Agri­culture (TPA), for example. In the past year, the company rolled out its System 350, an in-cab precision ag control system featuring the all-in-one, 12.4-inch multi-touchscreen X30 console. Mike Gomes, TPA director of marketing, says: “Topcon’s System 350 sets the industry standard for performance in virtually every conceivable area of precision farming operations.” Helping the company maintain that so-called “industry standard” is its latest software update, Version v3.07.24. In addition to providing the X30’s standard high accuracy autosteering feature, detailed job summary reports for data tracking and multi-guideline settings (straight, adaptive curve and center pivot), the update bestows the following advanced capabilities upon users:
  • Swather vehicle support with the Topcon AES-25 electric steering system, GPS drift compensation.
  • Boundary creation from a shapefile.
  • ISO file server.
  • ISO XML taskdata data exchange.
Just as Topcon updated its X30 software package, so did Leica Geosys­tems. Back in March, the company released additional features for its mojoMINI and mojo3D guidance systems to further enhance usability and compatibility. The touchscreen of the mojoMINI has undergone several modifications. It offers now two lightbar modes: The traditional cross track only lightbar; and the Leica smart lightbar. Growers are able to choose the use of WAAS and EGNOS satellite constellations or to deactivate them, if desired. Also, the added support for kml files gives users of the mojoMINI the ability to export data of their most recent work for viewing in Google Earth or import that data into a mojo3D. The company has also linked steering between the mojo3D and the Leica Twist, which allows the steering of all Leica SteerDirect kits which are supported by the Leica mojoXact. To enable these extra steering options, a mojo3D SteerDirect kit is required. “We are pleased to introduce more open formats to further ensure the cross compatibility of our products,” says Peter Roberts, Leica’s global R&D manager. “The positive market response we receive because of the fact that we support open formats, like open correction formats, open data formats and open steering protocols extensively, reflects the need for flexible and versatile solutions.” Leica is also planning additional releases for mid-year, including an online service to monitor farm equipment as well as a new base station.


Just as Leica is busy streamlining its in-cab computing options, an innovation from Trimble is making it easier for growers to synchronize different vehicles in the field. Vehicle Sync provides vehicle-to-vehicle communication for the Trimble FmX integrated display. Vehicle Sync is particularly valuable during planting season, says the company, as it allows operators in the same field to transfer guidance lines and coverage maps wirelessly between their FmX displays. This functionality helps to reduce overlap and speed up planting jobs. “The introduction of Vehicle Sync data communication in the FmX integrated display will save operators time while in the field and provide efficiency during the busy planting season,” says Erik Arvesen, vice president for Trimble’s Agriculture division. Besides allowing operators to share guidance lines between multiple vehicles, Vehicle Sync also goes hand-in-hand with Trimble’s latest initiative, Connected Farm. This Trimble offering is an integrated operations management solution that combines hardware and software to increase operations management efficiency. End users that own a DCM 300 Modem in the cab with Vehicle Sync technology can add-on Connected Farm for a relatively low price and “move up to the next level, which is automating that data transmission between the farm field and farm office,” says Micah Eidem, Trimble market manager. John Deere is also touting improved in-cab displays with the company’s GreenStar3 (GS3) 2630 Display. It features upgraded capabilities for 2012, led by the recently released Remote Display Access and Machine Sync updates. Remote Display Access functionality allows for real-time remote display access in the cab. The grower can designate who will have access to view any GS3 2630 Displays in the field to assist in setup, adjustments and troubleshooting, or if necessary, from any remote location using JDLink. This feature is designed to save valuable time and can mitigate some service calls, even from miles away. “Remote Display Access is a proficient tool and is a direct result of listening to what our customers’ needs are and making it happen,” says David Mulder, product manager for John Deere Ag Management Solutions (AMS). “Besides saving a drive out to the field, a grower or a John Deere dealer is able to remotely assist an operator immediately with setup or troubleshooting, saving time and fuel during the entire growing season.” As for the Machine Sync option, John Deere Representative Holly A. Brokaw says that “machine-to-machine communication will automate the most challenging harvest functions, allow unloading on-the-go and deliver ease-of-use for operators by enabling your combine and grain cart tractor to communicate speed, GPS and unloading-on-the-go logistics that are perfectly harmonized.” Just as John Deere introduced its Machine Sync option in response to grower and retailer feedback, TeeJet Tech­nologies also added customer-centric capabilities to its Ma­trix Pro display, starting with new screen display settings and the FieldWare Link PC app. “The additional screen display setting allows for enhanced viewing in bright conditions and provides the user with another display option,” says Tim Stuenkel, TeeJet global marketing communications manager. “The FieldWare Link app allows the user to more easily store, manage and retrieve field maps and job data. Additionally, boundaries and guidelines can be saved and reused for repeat applications on the same field saving the operator time and effort. “The need to be able to save and reuse guidelines/field boundaries and better manage map data was a common request from both growers and retailers,” he continues. “We are excited to offer this additional functionality and have made it available to all Matrix owners to download for free. Thus far, feedback has been very positive and the enhancements offered by FieldWare Link, in particular, have been well received by users.”

Cross-Platform Capabilities

Meanwhile, Ag Leader Technologies is currently highlighting its Versa display system, released in November of last year, which includes year-round precision tools, such as guidance, autosteering control, planter control, application control, yield monitoring and mapping, in a large, full color 8.4-inch touchscreen package. Ag Leader is marketing the Versa as either an economical stand-alone in-cab system or as a second display to switch between multiple vehicles. One of the main benefits in implementing the Versa system is the cross-platform capabilities it offers. “Whether you are a loyalist with a complete matching set of same-colored field equipment or you’ve got a multi-colored equipment shed, the Versa display will work with your equipment,” says Lori Costello, marketing communications manager for Ag Leader. “In fact, you can even switch it in between equipment of different brands — something that is not always possible with factory-installed precision farming equipment.” Finally, Raven Industries is excited about the roll out of Onsite, an AgIntegrated product that connects with Raven’s Slingshot Application Interface(API). OnSite is a cloud-based mobile and desktop app that assists with file management and communications to and from the field by socially connecting people. By tapping into the Slingshot API, the OnSite software is able to communicate directly with Raven field computers to efficiently transfer data and locate equipment in the field. OnSite can also connect with a variety of different displays (not just the Slingshot API). “AgIntegrated’s implementation of OnSite is a great example of the Sling­shot API at work,” says Paul Welbig, director of Slingshot Operations for Raven. “Slingshot provides the wireless connection to the hardware in the field and provides a great connection for AgIntegrated to provide a seamless solution for their customers.” Another driver of the OnSite system, as well as all of the other products highlighted in this piece, is the increase in adoption of mobile technologies and smart phones within agriculture, a trend that is likely to only grow in the coming years. “Mobile technologies are enabling the consumer to become the most important asset once again,” says Mike Santostefano, director of marketing and business development for AgIntegrated. “These consumers, including precision ag specialists, salespeople, agronomists, consultants, operators and growers, are the people responsible for adopting and embracing precision agriculture. As seen in other industries, these connected consumers will ultimately drive the need for lower cost, easier to use, integrated systems that make their day more efficient.” View source »

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